Press Release Don’t Have to be Spam
The media has made it clear that they detest being spammed with press releases and off-track pitches. In fact, many bloggers and editors alike have published lists of Naughty Spammers, calling out repeating offenders. Their requests for researched and customized pitches that offer unique and useful data, experts, and insight is of course legitimate. No one likes spam.
So it has been noted - A pitfall PR professionals must work to overcome is how we utilize one of our most basic tools, the press release. So, how do we walk the fine line between newsworthy and spam?
Brian Solis of FutureWorks contributed a noteworthy blog post to TechCrunch on this subject and outlined the different types of releases (Traditional, SEO, and Social Media). More importantly he discusses how the press release can still be relevant if developed correctly for today’s more diverse media/new media landscape.
“Let’s help them, help us in the process,” Solis states. By golly I think he may be onto something.
Check out the post and feel free to share your thoughts on what you see in the future of the press release. It’s not a static subject and deserves some discussion!